JTB Corporation, originally known as the Japan Tourist Bureau, was established in March 1912 to promote inbound tourism and help Western visitors experience the true essence of Japan. Initiated by Yoshio Kinoshita from the Railway Agency, with support from Seijiro Hirai and other leaders, the company quickly set up its first inquiry offices in key cities like Kobe, Shimonoseki, Yokohama, and Nagasaki. By 1914, JTB had expanded its reach globally with 30 temporary overseas offices and began selling train tickets to foreign visitors, facilitating easier travel around Japan.

The company continued to grow throughout the 1920s, launching publications like the "Tourist" bulletin in 1913, aimed at promoting its services, and later, the "Travel" magazine in 1924, which further enhanced its profile as a leader in tourism. With the introduction of the "Train Timetable" in 1925 and the sale of theater tickets, JTB broadened its range of offerings to cater to both local and international travelers. Today, JTB remains a prominent player in Japan's travel and tourism industry, recognized for its rich history, innovative services, and commitment to providing memorable experiences for travelers worldwide.